Building Traffic to a Gambling Portal

Given the competitiveness of the online gambling industry it is very difficult for new comers to the market to see financial success. Success in the online gambling industry takes time and effort, if you're looking for a quick way of making money you should look elsewhere. For this article we will focus on making money from running a gambling portal.

A gambling portal is a website which refers players to other gaming sites, usually where they deposit money and play online games, such as online bingo or roulette. As the webmaster of the referring gambling portal you will receive a commission for referring the player.

This sounds simple and the concept is. But actually getting hold of the visitor and making them convert into a player is a science in itself. When running a gambling portal the key to success is targeted traffic, and the best way to get targeted traffic is through making sure your site has an abundance of fresh, and most importantly, unique, content.

Generally a gambling portal will feature reviews of gaming sites as well as news related to the games they promote. Some portals even offer forums. In these forums visitors can discuss a particular site before they decide to go ahead and play the games on offer.

As mentioned earlier, the best way of getting traffic to your gambling portal is through the search engines. There are other ways such as through social networks and of course pay-per-click advertising, but none of these methods come close to being as effective as good search engine placements. Good search engine rankings are difficult to obtain, especially in the competitive gambling industry. They require your site you have a good number of inbound links. There is no more effective way of gaining better search engine rankings than through link building.

When building links to your gambling portal the main thing you need to remember is to keep your inbound links coming from relevant websites. Irrelevant links are worth considerably less, in terms of rank boosting. Getting hold of gambling links can be very difficult. Often webmasters do not want to link to websites which contain gambling content. And already established websites are unlikely to link out a new or less established site. If you're looking for a quick growth for your gambling portal you might want to consider purchasing your casino or bingo links , whichever apply to you. This can be worthwhile. The slower but less costly way of building your site's search engine rankings is through trading links with sites at a similar level of development to your own. Page Rank is the common measurement used to determine a website's linking value.

A great way to begin promoting your gambling portal is by using Google to search for 'gambling directories' or gambling resources sites. Providing that your site contains unique content these websites will generally link out to you for free whilst others may require a recipricol link. Whichever path you choose to take on your link building journey we wish you the best of luck!

Written by the webmaster of Gambling Resources [http://www.gamblingresources.co.uk] Please feel free to use this article on your site if you're willing to maintain the links!